Horifair at the RAI
by Brian Nisbet on June 24th
Horticulture professionals from all around the world attend the Hortifair in Amsterdam in the Netherlands. It is one of the largest horticulture trade shows that has over 900 participants from over 50 countries, and showcases some of the most up to the minute horticultural ideas.
All branches of horticulture to specialised suppliers are on hand to offer advice. The event is held over 4 days at the Amsterdam RAI, which is beside the Dutch motorway network.
The Hortifair offers its visitors a clear exhibition layout, new and innovative products, specialist stands, catalogues and so much help due to plenty of personal contact to allow you to become frontrunners in your profession. There are breakfast meetings before the event opens and walk in seminars. Exhibition themes offer variety at the trade fair. There are 5 different Houses at the fair consisting of genetics, software, quality, retail and technology. There are also 5 different pavilions which are "Aalsmeer market showcase", "breeder's market", "business lounge", "good and green", and "logistics pavilion". The event organisers believe this is a benefit to the visitors.
The Hortifair prides itself on its approach to future developments. There are product launches, trend presentations, workshops and seminars which will provide guidance. Exhibitors at the fair will register their new products with the organisers where they will compete for The Hortifair Innovation Award.
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